Feb. 23, 2013 at 11:51pm with 60 notes
aitor throup
Aitor Throup’s London design studio has taken the last six years to properly realize the Shiva Skull Bag product archetype, drawn from the concepts and methodology of his design manifesto, ‘New Object Research.’  His studio’s commitment is to innovate single objects rather than collections and to design the process instead of products.  Aitor directs a traceable line beginning with a narrative and conceptual framework to thought, execution and appropriation in fashion.  With reason being his philosophic conveyor, Aitor aims to imbue validity into products that transcend both function and aesthetics.  Subverting the seasonal nature of the fashion industry by patiently amassing a ‘concept archive,’ he seeks to iterate established products into a potential infinity of generations.  This approach ostensibly resolves the unravelling tension between artist and designer. His Shiva Skull Bag, a fully functional military bag in the shape of a human skull, references the Hindu God Shiva, evoking both the politically and philosophically charged narratives of death and transformation when juxtaposed against an object of war.

Aitor Throup’s London design studio has taken the last six years to properly realize the Shiva Skull Bag product archetype, drawn from the concepts and methodology of his design manifesto, ‘New Object Research.’  His studio’s commitment is to innovate single objects rather than collections and to design the process instead of products.  Aitor directs a traceable line beginning with a narrative and conceptual framework to thought, execution and appropriation in fashion.  With reason being his philosophic conveyor, Aitor aims to imbue validity into products that transcend both function and aesthetics.  Subverting the seasonal nature of the fashion industry by patiently amassing a ‘concept archive,’ he seeks to iterate established products into a potential infinity of generations.  This approach ostensibly resolves the unravelling tension between artist and designer.

His Shiva Skull Bag, a fully functional military bag in the shape of a human skull, references the Hindu God Shiva, evoking both the politically and philosophically charged narratives of death and transformation when juxtaposed against an object of war.

(Source: ateliernewyork.com)

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